who are tired of the messy middle.
For those in your hatching moment
You want to attract the right people and make more sales without turning into some weird salesy version of yourself. Sound familiar?
You're ready to build something real, but the brand and website stuff feels overwhelming.
If You're Done Playing Small, You're in the Right Place
Here's what I know about you
i'm kelbey mcghee
It's my mission to help kitchen table dreamers transform their unique visions into digital spaces that feel as welcoming as they look, with simple aesthetics and timeless designs that actually stand the test of time.
Hatched Design Co isn't just my business—
We're talking attracting the right people, building trust, and making more sales without you having to turn into some weird salesy version of yourself.
I've created something that feels like the friendly presence you've been looking for in the overwhelming world of brand and web design.
Here's the thing—I've got a DECADE of knowledge building brands and websites, and I'm CHANGING the way brands are built from the very beginning. All those late nights figuring out this whole "building brands that don't suck" thing? That decade of trial and error has turned into a streamlined approach that makes building an online brand way less confusing and overwhelming than it used to be.
small studio, big heart
No idea if this is true, but coffee does 100% help me function as a toddler mom with a business at home!
559+ cups of coffee drank in 2024
With a background in both design and marketing (and an unhealthy obsession with analyzing other people's websites), I've seen firsthand how transformative thoughtful design can be for business owners.
in
the
Over a decade design industry
100+ browser tabs open at all times
Like I said, multi-passionate! I have many ideas running through my mind at any given moment.
I'm a multi-passionate creative at heart. And I almost always turn my hobbies into money-generating products. I lovingly call myself a "serial entrepreneur".
Loyal small business supporter
Ready to See How This Works?
A simple, no-fuss process that turns your brand and website into a polished, conversion-driven home for your brand.
all-in-one brand & website design
With my background in both design and marketing—plus an unhealthy obsession with analyzing other people's websites—I've learned that the magic happens when you intentionally combine strategy, messaging, design, and function to bridge the gap between pretty visuals and actual business results.
I've had the privilege of co-creating with businesses across all kinds of industries—from artists to architects, small local shops to growing brands ready to make their mark. But here's what gets me most excited: working with entrepreneurs who want to craft a brand experience that doesn't just showcase what they do, but deeply connects with the people they're meant to serve.
skip the messy middle
how i help you
My whole job is to help you see what I see: someone who's ready to stop playing small and start building something that matters. I'm not here to fix you or teach you everything from scratch—I'm here to help you organize all that brilliance floating around in your head and turn it into a brand that actually works.
I'm basically the girl next door who happens to know a lot about strategy and design.
Every single day, I get to watch entrepreneurs go from "I don't know if I can do this" to "Holy crap, look what I built!" And honestly? That never gets old. That moment when you realize your brand isn't just pretty—it's actually bringing in the right clients and making you money? That's the good stuff right there.
You already have everything you need to build something amazing. I know it doesn't always feel that way when you're staring at your laptop at 11 PM wondering if you're crazy for even trying this whole entrepreneur thing. But here's the truth—that fire in your belly? That vision that keeps you up at night? That's not an accident.
If You're Done Playing Small, You're in the Right Place
If you're tired of feeling stuck in the messy middle and ready to build a brand that works as hard as you do, let's chat.
I'd love to hear about your vision and show you exactly how we can bring it to life.
ready for your hatching moment?
inquire with me
see my work
