kelbey mcghee
founder of hatched design co
Hey, I'm Kelbey — I guide small business owners who know their purpose but need support translating it into a visual identity that resonates with their people.
Business-at-Home Mom, Brand and Website Designer, Coffee Addict, and Serial Entrepreneur
I didn’t always design brands for small business owners. My career started in the corporate world, designing for powerhouse brands like Kate Spade, Incipio, and TUMI. It was exciting, challenging, and gave me the kind of design foundation you can’t learn from a Pinterest board. But here’s the thing — while I loved the work, something always felt… missing.
Because what really lights me up isn’t helping a big brand launch their next campaign. It’s helping a small business owner finally feel seen. It’s watching a creative, coach, or service provider go from “Does this even look professional?” to “Oh my gosh, this feels SO me.”
The brand you’ve been daydreaming about?
No idea if this is true, but coffee does 100% help me function as a toddler mom with a business at home!
559+ cups of coffee drank in 2024
With a background in both design and marketing (and an unhealthy obsession with analyzing other people's websites), I've seen firsthand how transformative thoughtful design can be for business owners.
in
the
Over a decade design industry
100+ browser tabs open at all times
Like I said, multi-passionate! I have many ideas running through my mind at any given moment.
I'm a multi-passionate creative at heart. And I almost always turn my hobbies into money-generating products. I lovingly call myself a "serial entrepreneur".
Loyal small business supporter
My whole job is to help you see what I see: someone who's ready to stop playing small and start building something that matters.
I'm not here to fix you or teach you everything from scratch—I'm here to help you organize all that brilliance floating around in your head and turn it into a brand that actually works.
Here's how I'll help you skip that messy middle part:
