The brand & Website designer who Somehow “gets you”… even when you can’t explain what you want.
Hey y’all — I’m Kelbey
If you’re tired of tweaking the same three fonts, wrestling with your website, or wondering why nothing ever looks the way it does in your head —
you’re in the right place.
Grab your latte — we’re building something you’ll actually be excited to share.
I’m all about taking the heavy design decisions off your plate, simplifying the strategy behind your brand, and building something thoughtful and intentional — all while keeping things fun, collaborative, and zero-pressure.
Business-at-Home Mom, Brand and Website Designer, Coffee Addict, and Serial Entrepreneur
the person you call when you’re DONE messing with your brand alone
No idea if this is true, but coffee does 100% help me function as a toddler mom with a business at home!
559+ cups of coffee drank in 2025
With a background in both design and marketing (and an unhealthy obsession with analyzing other people's websites), I've seen firsthand how transformative thoughtful design can be for business owners.
13+ years in the design industry
63+ browser tabs open at all times
Like I said, multi-passionate! I have many ideas running through my mind at any given moment.
I'm a multi-passionate creative at heart. And I almost always turn my hobbies into money-generating products. I lovingly call myself a "serial entrepreneur".
Loyal small business supporter
And that’s exactly the point — I’m here to help you build something that works, not just something that’s pretty.
My clients tell me all the time:
“She totally got me without me even knowing what I wanted. She pushed me to think deeper than just the looks.”
What you really need isn’t more tutorials or another Pinterest board.
You need a designer you trust — someone who listens, asks the right questions, and brings structure, strategy, and a creative eye you can rely on.
That’s where I come in. And yes, I tend to understand what you’re trying to say even when you can’t put it into words.
- Staring at a DIY website wondering why it isn’t giving what you hoped.
- Tweaking the same three fonts until you don’t even know what looks good anymore.
- Piecing together graphics from Canva, courses, and templates that never quite land.
- Feeling the weight of “I should have figured this out by now.”
- Wanting clarity but stuck in constant revision mode.
Most small business owners start exactly where you are:
If you’re juggling 14 tabs, 6 ideas, and 0 direction… I got you.
I ask the right questions, challenge you in supportive ways, and help you understand what actually moves your business forward.
We build everything side-by-side.
You bring your ideas (even the messy ones).
I bring 10+ years of design experience and a grounded process that keeps things moving.
Working with me is not a “submit a form and hope for the best” kind of experience.
I don’t disappear into the design cave and re-emerge weeks later with something you hardly recognize. We work together, side-by-side, through every step of the process. I listen, ask questions, and make sure your voice and ideas are part of every decision.
This is a partnership — not a handoff.
A collaborative partner, not a distant contractor
You’re allowed to come into the process with scattered notes, half-shaped ideas, or a dozen different visions. I bring structure to the chaos. I walk you through the strategic side of your ideas in a way that’s clear, practical, and easy to understand. We talk about why things work, how your audience thinks, and what will actually move your business forward — so every design choice has purpose behind it.
Strategy that makes sense while having visuals that support your goals
Most small business owners come to me feeling stretched thin from making every decision themselves — fonts, colors, layouts, messaging, all of it. When we work together, I take that weight off your shoulders and give you structure, next steps, and clarity. It’s my process that turns your overwhelm into confident decision making.
Clear direction instead of decision fatigue
When your brand is built on a strong foundation, everything else falls into place.
Here's what i believe in
I love surrounding myself with people who are dreaming big, building boldly, and lifting each other up. These are the groups — both local and nationwide — that I’m grateful to be part of. They keep me inspired, supported, and always growing alongside other small business owners.
Where I Show Up Beyond My Studio
get a free month!
I wanted to work with people who care about meaning, not just aesthetics.
People who are building something from scratch.
People who light up when everything finally clicks into place.
That shift—watching someone go from unsure to grounded in their brand—was the moment I realized I wanted to bring my experience, strategy, and creativity to the people who actually feel the impact of thoughtful design.
So I stepped out of corporate life and went all-in on supporting women carving their own path.
I didn’t start out designing for small business owners.
My career began in the corporate world designing for powerhouse names like Kate Spade, Incipio, and TUMI. It was fast-moving, high-pressure, and creatively exciting — the kind of environment that teaches you real design, not just trendy design.
But here’s the truth I learned pretty quickly:
Designing another campaign for a global brand didn’t light me up.
Helping a small business owner gain clarity, confidence, and momentum? That did.
Why I care so deeply about this work
how i got here and
My inspiration comes from everyday beauty like in the linen curtains glowing in the sun, imperfect + handmade ceramic mugs, cozy bookstore corners, boutique hotels that feel curated but not cold.
Clean layouts with breathing room.
Bold typography.
Soft texture layered with structure.
That polished-yet-simple look has always made sense to me.
My style blends classic + modern:
- timeless design cues like monograms, seals, and print-inspired type
- balanced with warm colors, human details, and subtle texture
- creating a visual language that’s elevated without feeling unapproachable
The creative influence behind my work
Believer in presence, purpose, and creating a life you love
Lifelong stationery lover
Known for leaving cups everywhere
Coffee in the morning is non-negotiable
Obsessed with fall candles, summer thunderstorms + business podcasts
Happiest in the mountains, on a porch, or enjoying slow, quiet moments
(house, car, you name it)
a fresh notebook can fix almost anything
Outside of design, here’s a little more of who I am:
You don’t have to build your brand alone.
If you’re craving clarity, direction, and a partner who genuinely cares about your business, I would love to walk through this process with you.
Feel free to email me at hello@hatcheddesignco.com or book a totally free Meet Cute Consultation Call.
