Creative
Multi-Passionate
Multi-Passionate Creative
self-taught entrepreneur
entrepreneur
self-taught
Over a Decade in the Design Industry
small business supporter

As an Alabama girl who loves going all in on your dreams (and who spends way too much on fonts and coffee!), my story took an unexpected turn when I lost my 9-to-5 job.

Looking back now, that moment felt scary and uncertain, but it pushed me to finally take the leap I'd been dreaming about. With nothing to lose and everything to gain, I decided it was time to create something of my own.

MY 9-TO-5 SHOWED ME THE DOOR, SO I BUILT SOMETHING even better.

plot twist:

With over a decade of design experience — from retail chains like Dollar General and Walmart to luxury brands like Kate Spade, TUMI, and Incipio — I've discovered my sweet spot is partnering with small business entrepreneurs to build brands that tell their unique stories.

As a wife and mom raising one (very) wild child, I deeply understand the delicate balance of building a business while staying present for family.

What started as a necessity transformed into my true calling.

From cubicle casualty to creative entrepreneur 

returning clients

85%

cups of coffee drank in 2024

559+

clients served worldwide

50+

enneagram

2w7+9

years of design experience

10+

open browser tabs

100+

Stats that may surprise you

Stats

At the core, Hatched Design Co is that friendly presence you’ve been looking for in the overwhelming world of brand and web design. Here we’re all about creating digital spaces that feel as welcoming as they look, pairing simple aesthetics with timeless designs that stand the test of time. Think of me as your strategic partner who helps transform your unique vision into an online presence that genuinely connects with exactly the right people.

y'all

since 2019

hatching BRANDS rooted genuine connection

NOTEWORTHY BRANDS that MAKE GENUINE CONNECTIONS.

I love working 1:1 with spirited startups and seasoned brands. The dreamers, creators, thinkers and doers who aren’t afraid to chase their dreams.

vip design day

design tasks

white label projects

for designers

      ll-in-one brand and Website design experience

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Explore the Experience

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always, kelbey

As a small business owner, I totally get how hard it can be to get noticed. Nailing your branding is key to leveling up your business. So, I created a business that combines people and creativity. I help small businesses like yours achieve big results with designs that you (and your clients) will absolutely love.

I started with zero business experience, learned the ropes through pure determination and never-ending learning. Every client, project, idea, and hiccup has shaped me into not just a designer, but a businesswoman who completely understands raising a business and a family.

If you're reading this, I assume you're also passionate about something. Maybe you run an Etsy shop for some extra cash, or want to work from home while raising your little ones at home, or have big dreams of starting a local coworking space with a built in coffee shop in your hometown🤞🏻

I know it can be pretty intimidating to take that first step and start your own business, but I want to assure you that it's worth it. Yes, it's a lot of hard work, but the reward of being your own boss and pursuing what you love to do while living the life you want to live is priceless.

I happily lend a helpful hand and give out unconditional support for you and your business. I can dish out an "up + at 'em" confidence boost if you are having a tough time, and a partnership that feels like it's just two besties gabbing about business and life — because it very much is just that.

"If you are looking for a partnership that feels like it's just two besties gabbing about business and life and how to create a brand experience that draws in the right people — with me, it very much is just that."

Meet the Designer

Meet the Designer