design portfolio
Proof that "I don't know what I want" turns into something real.
Featured Projects
Every project here started the same way yours probably will —
A business owner with a folder full of half-ideas, a Pinterest board she can't quite explain, and a gut feeling that her current brand isn't cutting it.
Here's what happened next
Hover to reveal more details on each project
The situation: A realtor competing in a crowded market, working off a brand that didn't match how seriously she took her clients.
What we built: A full identity — logo suite, color palette, and a system built to read as trustworthy at a glance, in an industry where first impressions close deals.
In her words: "I know you. I trust you. And I know I can give you very little detail, but you'll be able to pull my vision out of me and create the exact look I'm going for."
The outcome: She shares her link now without hesitating.
Robin Seay,
Real Estate Agent
The situation: A small-batch confectionery ready to graduate from "home kitchen" energy into something that could hold its own on a store shelf.
What we built: Brand identity and strategy, built for a product that needed to look as good as it tastes.
The outcome: Since launching the new branding, the business has picked up interest from potential corporate clients that weren't showing up before — people are simply taking the company more seriously now.
I D'eclair Confections
The situation: A family-owned clothier with roots going back to 1985 in Ozark, Alabama, expanding into a new storefront in historic downtown Madison — needing the existing heritage brand extended into this new market, plus a simple web presence to announce the location.
What we built: Brand expansion into the new Madison location, plus a one-page landing website built in Squarespace to establish the address and introduce the store ahead of opening.
The outcome: A cohesive brand extension and a live landing page ready to introduce Madison to a name that's been part of Alabama since 1985.
Barefields
The situation: An esthetician's studio in Arizona (this was actually Trista's second time working with Kelbey on a brand) ready for a sleek, French-inspired identity that matched the luxurious, transformative experience she delivers in the studio.
What we built: Moodboard and creative direction, primary logo with 3 variations, typography, color palette, brand strategy guidelines, and a full brand style guide.
In her words: "Kelbey is not only creative, she's a designing pro and amazing at what she does. I knew having Kelbey do my rebranding was not only going to make my life easier, she was going to create the exact look I was going for."
The outcome: Her second rebrand with Kelbey — and by her own words, nailed it both times.
Icon Aesthetics
The situation: A small-batch confectionery ready to graduate from "home kitchen" energy into something that could hold its own on a store shelf.
What we built: Brand identity and strategy, built for a product that needed to look as good as it tastes.
The outcome: Since launching the new branding, the business has picked up interest from potential corporate clients that weren't showing up before — people are simply taking the company more seriously now.
I D'eclair Confections
The situation: A realtor competing in a crowded market, working off a brand that didn't match how seriously she took her clients.
What we built: A full identity — logo suite, color palette, and a system built to read as trustworthy at a glance, in an industry where first impressions close deals.
In her words: "I know you. I trust you. And I know I can give you very little detail, but you'll be able to pull my vision out of me and create the exact look I'm going for."
The outcome: She shares her link now without hesitating.
Robin Seay,
Real Estate Agent
The situation: An esthetician's studio in Arizona (this was actually Trista's second time working with Kelbey on a brand) ready for a sleek, French-inspired identity that matched the luxurious, transformative experience she delivers in the studio.
What we built: Moodboard and creative direction, primary logo with 3 variations, typography, color palette, brand strategy guidelines, and a full brand style guide.
In her words: "Kelbey is not only creative, she's a designing pro and amazing at what she does. I knew having Kelbey do my rebranding was not only going to make my life easier, she was going to create the exact look I was going for."
The outcome: Her second rebrand with Kelbey — and by her own words, nailed it both times.
Icon Aesthetics
The situation: A realtor competing in a crowded market, working off a brand that didn't match how seriously she took her clients.
What we built: A full identity — logo suite, color palette, and a system built to read as trustworthy at a glance, in an industry where first impressions close deals.
In her words: "I know you. I trust you. And I know I can give you very little detail, but you'll be able to pull my vision out of me and create the exact look I'm going for."
The outcome: She shares her link now without hesitating.
Robin Seay,
Real Estate Agent
- ROBIN, RESIDENTIAL REALTOR
"I know you. I trust you. And I know I can give you very little detail, but you'll be able to pull my vision out of me and create the exact look I'm going for."
You'll feel confident sharing your link — every single time.
- erin, confectioner + shop owner
"Since launching our new branding, we have already seen a positive impact within our market reach."
Your business will reach more of the right people.
- kerry, pastor + church engagement
"You listened to the elements I wanted to draw upon and highlight. And you took our online image and presence to the next level."
Your presence will show up stronger — everywhere.
you won't just have a pretty logo. you'll get results like these:
Not quite ready to book? No pressure — start here instead.
