Custom Branding Identity & Strategy for Creatives, Lifestyle Brands &
Solo Founders
You've got 47 Pinterest boards labeled some version of "brand inspo," "aesthetic vibes," and "brand logo ideas" You've downloaded every free Canva template known to mankind. You've watched the YouTube tutorials. Read the blog posts. Saved the carousels about "picking your brand colors."
And somehow, you still open your laptop, stare at your logo, and think: this isn't it.
It's not because you're not creative. It's not because you don't have good taste. It's because putting together a brand — a real one, one that actually holds up — was never supposed to be a DIY job in the first place.
You've built something real. A real business, real clients, real results...so so why does it still feel off?
for the business owner who's tired of her brand being the worst thing about her business.
Brand Identity design & strategy
Brand elements — patterns, textures, additional icons, or stock image sourcing if your brand calls for them.
Brand Elements
Curated color palette + typography system that stay cohesive everywhere you show up. You'll have it all laid out so you can visually see how to use them too.
Colors & Fonts
Primary logo, wordmark, submark icon in every color + every file format you'll ever need.
Logo Suite
A deep look at your market — who your people are, what they need, and what your competitors are (and aren't) doing.
Market Research
2 strategy calls where we dig into your audience, sharpen your positioning, and nail your messaging — so every design decision has a real reason behind it.
Strategy Calls
Mood + style board — your visual direction, approved by you, before anything gets built.
Mood & Style Board
Every file you'll ever need, organized in a clean folder system — so handing off your brand to a printer, developer, or social media manager takes about 30 seconds.
1 Organized Folder
A brand guide you'll actually open — detailed enough to answer every question, clear enough that you don't need a design degree to use it.
Brand Usage Guide
You have big plans for your business — not another weekend lost to font-pairing forums and second-guessing which blue is "the" blue. You're ready to hand the design weight to someone else so you can get back to the actual work (and, honestly, to the porch, the sweet tea, and the parts of life that have nothing to do with hex codes).
This isn't for someone who wants a quick logo swap. This is for someone ready to build the real foundation — once, done right.
who this is for
- ROBIN, RESIDENTIAL REALTOR
"I know you. I trust you. And I know I can give you very little detail, but you'll be able to pull my vision out of me and create the exact look I'm going for."
You'll feel confident sharing your link — every single time.
- erin, confectioner + shop owner
"Since launching our new branding, we have already seen a positive impact within our market reach."
Your business will reach more of the right people.
- kerry, pastor + church engagement
"You listened to the elements I wanted to draw upon and highlight. And you took our online image and presence to the next level."
Your presence will show up stronger — everywhere.
you won't just have a pretty logo. you'll get results like these:
Typically 3–4 weeks from kickoff to final file delivery. I keep the process calm and efficient. No dragging things out for months. You'll know exactly what's happening and when before we ever start.
How long does brand identity design take?
That's the norm, not the exception. Most clients come to me with a vibe, not a vision — and that's completely fine. The questionnaire and Pinterest deep dive are specifically designed to pull what's in your head out into something real, even when you can't describe it yet. That's literally what I'm here for.
What if I have no idea what I want my brand to look like?
Yes. Every project requires a deposit upfront to hold your spot, with the rest split across milestones. Split into 2 or 3 installments — whatever makes it feel doable instead of daunting. The full payment schedule is laid out in your contract before anything is official.
Do you offer payment plans?
Every file you'll ever need — PNG, JPG, SVG, PDF — in every color variation. Organized, labeled, and ready to use or hand off to anyone without a headache. You'll never have to chase down your own logo files again.
What file formats will I receive?
Yes! And honestly, it's the most natural next step. Once your brand is built, we have a real foundation to build your site on. Check out the Solopreneur Site System™ if you're already thinking about it, or just mention it on our call and we'll map out what makes sense for your timeline.
Can I add a website after we finish the brand?
Seriously. You've scrolled this far for a reason. Tell me about your business below and I'll be in touch before you can change your mind.
Fill out the form. Let's go.
