And that's *kinda* my thing.
Look, everyone's fighting for attention online these days. If you want to actually stand out, your brand and website need to feel intentional—not like you just threw something together on a whim.
We're talking strategic design that looks good and actually connects with people.
The kind that makes them trust you, not just scroll past.
Just design that finally supports the business you’re building.
If you’re a solo founder craving clarity, beauty, and ease, you’re in the right place.
No pressure.
No overwhelm.
No 47-step funnels.
The online space feels different now. Quieter. Slower. More intentional. Your brand should match that energy.
The New Era of Online Business
Around here, every button, headline, and design choice is made with your audience (and your goals) in mind.
This is your first step toward becoming the brand that your ideal people actively search for and genuinely rave about.
Design That Feels Like Alignment — and Less Like Work.
At Hatched Design Co, I share timeless design strategies for creatives, founders, and service providers so you can grow with ease and attract aligned clients.
design with intention, not overwhelm
The real missing piece isn’t more templates. It’s clarity, visual alignment, and direction. A brand that reflects their actual quality. A simple, scalable design they can confidently use without hiring a designer every time they need a graphic.
My process is different because I listen to your story and pull the little details you didn’t realize mattered. I take your ideas, your vision, your words and enhance them into a brand that finally looks legit and works for you.
Here’s what I’ve learned after working with so many women building their businesses solo.
Their work is incredible, but their visuals rarely match how good they actually are. They’re not uncreative. They’re not lazy. They’re not behind. They’re just drowning in Canva templates, a million DIY tutorials, and zero real direction.
Most solopreneurs are motivated, but overwhelmed. Too many tabs open, literally and mentally. They want independence, but they don’t have the time, energy, or tech confidence to turn their ideas into a brand that feels polished and professional.
kelbey mcghee
10-Minute Brand Fixes Email Series
If you want your DIY brand to stop looking like it was pieced together between coffee refills, you’ll need these free wins.
Robin Seay I know you. I trust you. And I know I can give you very little detail, but you'll be able to pull my vision out of me and create the exact look I'm going for.
Erin Elliot Since launching our new branding, we have already seen a positive impact within our market reach.
Kerry Holcombe You listened to the elements I wanted to draw upon and highlight. And you took our online image and presence to the next level.
Julie Detrick You’ve blended the design elements well. I think it looks fantastic in all forms of media. I appreciate your creative enthusiasm! So what’s next?!?!?
Andy Summerford This is so amazing, thank you so much!!
I'm going to print business cards and work on a website next!
Victoria N Learning I can still let the work speak for itself, while melding the energy/vibe, my hands and my knowledge, and create a brand that makes sense to me and what I want people to know about my business, and how to welcome them in.
A few words from founders who now feel deeply at alignment in their brand.